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Why Message On Hold
Statistics
- On average, 7 out of 10 callers are placed on-hold.
- The average hold time is 30 seconds and the average executive will spend over 60 hours a year on hold.
- A Message On Hold system can reduce caller hang-ups by almost 79%.
- Research clearly shows that callers stay on-hold up to 25% longer when listening to Messages On Hold.
- Of the callers who hang up while on-hold, 34% will not call back.
- In one study, 88% of callers preferred Messages On Hold to other options.
- 16-20% of callers made a purchase based on an offer they heard from an "on-hold" advertisement.
- While 94% of the average marketing budget is spent on enticing people to call a business, only 6% is spent on handling calls once they are received.
Sources: Inbound/Outbound. OHM Marketing Systems, Infomax Inc, Voice Response Inc.
Voice Response Inc. Voice Response Inc.
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M.O.H. Productions Ltd. Victoria, B.C. Canada
Vancouver Island's #1 Choice for Message On Hold Services |
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